Developing News Leaders

Choosing the right agency is critical.  Are you sick and tired of receiving the same rejection
letters from news directors? DNL was designed by a team of media professionals with decades
of experience and the skills to help turn rejection letters into offer letters!

The secret is individualized attention and one on one talent coaching and long-term talent
development. Ask yourself the following question, “how much feedback am I receiving on a
daily/monthly basis from my News Director or management team.” For most clients starting
out…the answer is none. How can you grow your on-camera skills without professional
guidance and feedback?

DNL is a totally different type of agency. We are not a mega-agency with thousands of clients.
DNL by design, is an agency designed for clients with less than 5-years of experience who are
looking for guidance and feedback to move into a TOP 40-markets.

Why are you sending out an “escape tape” that is highlighting your flaws? At DNL, our goal is
to work with you to correct the problems before a news director ever reviews your work. Weekly
coaching will help you to start improving immediately. Fix the flaws and then send out your tape
and resume.

If you are an Anchor, Reporter, MMJ, Sportscaster, or Meteorologist with the desire to move up
in markets…we want to see your work today. Contact us today and let us help you to achieve
your long-term goals!


David Paul

Founder & CEO

With over 15 years of experience in broadcast television with FOX, ABC and CBS, cable, radio and interactive marketing I have seen it all.  I know what it takes to be great, and how hard you have to fight for your people to stand out.  I am relentless to help make all of your goals a reality.    

Laurie Elliot

Founder & CEO

With over 12 years in production and creative, I have worked behind the scenes with some of the best on air talent across the United States.  I can help develop your talent and take your talents to the next level.


Ready to leave a mark? Contact us!
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5512 65th Terrace East 

Ellenton, Florida 34222


813 787 1017